CCollegeMatcher

Agents and Business Managers of Artists, Performers, and Athletes

US occupation · SOC 13-1011

Job titles people report: Agent, Athlete Marketing Agent, Booker, Booking Agent, Entertainment Specialist, Literary Agent, Print Agent, Talent Agent, Talent Representative, Theatrical Agent

Pay and outlook

Median annual wage, May 2025
$82,890
Half earn more, half earn less
Middle half earn
$63,670 – $146,430
25th to 75th percentile
People employed, May 2025
12,620
Wage and salary jobs (OEWS)
Projected change, 2025–35
+9.7%
Growing at twice the all-jobs rate or more (7%+)
Openings a year (projected)
2,400
New jobs plus replacing people who leave
Typical education to enter
Bachelor's degree
BLS
  • All figures are for the United States as a whole. Pay varies a lot by state and city.
  • Wages are for everyone working in the occupation in May 2025, at every career stage. They are not starting salaries or figures for new graduates.
  • Growth and openings are BLS projections for 2025–35. They are estimates, not promises. Openings include jobs that open up when people retire or change occupation, not just new jobs.

What the work involves

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

Main tasks

  • Collect fees, commissions, or other payments, according to contract terms.
  • Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
  • Keep informed of industry trends and deals.
  • Conduct auditions or interviews to evaluate potential clients.
  • Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
  • Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.
  • Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.
  • Schedule promotional or performance engagements for clients.

Description and tasks from the O*NET® 31.0 Database.

Getting in

Typical education to enter (BLS)
Bachelor's degree
Work experience in a related job: less than 5 years
O*NET Job Zone 4
Considerable preparation
Most of these occupations require a four-year bachelor's degree, but some do not.

Interests it suits

The strongest of the six O*NET interest types for this occupation, highest first. The short glosses are ours.

  • Enterprising: leading, persuading and making business decisions
  • Social: helping, teaching and caring for people
  • Conventional: organising information, records and procedures

Fields of study that lead here

From the federal CIP–SOC crosswalk, which links 5 programmes to this occupation. A link means the programme prepares people for this kind of work. It doesn't mean the programme is required, or that it's the only route.

Business

  • Purchasing, Procurement/Acquisitions and Contracts Management

Find colleges that fit you with our matcher: choose Business at the Major step.

Where many students take business

Ordered by the field's share of degrees awarded times undergraduate enrolment (College Scorecard), among colleges with at least 1,000 undergraduates. Online universities are included. It's a rough measure of how big the programme is. It says nothing about quality. The share counts every programme in the field, not only the ones linked to this career.

Communications & Media

  • Sports Communication

Find colleges that fit you with our matcher: choose Communications & Media at the Major step.

Where many students take communications & media

Ordered by the field's share of degrees awarded times undergraduate enrolment (College Scorecard), among colleges with at least 1,000 undergraduates. Online universities are included. It's a rough measure of how big the programme is. It says nothing about quality. The share counts every programme in the field, not only the ones linked to this career.

Visual & Performing Arts

  • Arts, Entertainment, and Media Management, General
  • Fine and Studio Arts Management
  • Arts, Entertainment, and Media Management, Other

Find colleges that fit you with our matcher: choose Visual & Performing Arts at the Major step.

Where many students take visual & performing arts

Ordered by the field's share of degrees awarded times undergraduate enrolment (College Scorecard), among colleges with at least 1,000 undergraduates. Online universities are included. It's a rough measure of how big the programme is. It says nothing about quality. The share counts every programme in the field, not only the ones linked to this career.

Related careers

Related occupations from the O*NET database, in its order.

← All careers

Sources

This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. CollegeMatcher has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET 31.0 Database · CC BY 4.0

Changes: we show the core tasks in the O*NET database with the highest importance ratings (up to eight, in that order), the top three O*NET interest types by score, and shortened Job Zone names. Titles, descriptions and task text are unchanged.

Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. Projections, typical entry education and training: U.S. Bureau of Labor Statistics, Employment Projections 2025–35. Fields of study: NCES and BLS CIP 2020–SOC 2018 Crosswalk. All public domain. OEWS · Employment Projections · CIP–SOC crosswalk