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Personal Financial Advisors

US occupation · SOC 13-2052

Job titles people report: Certified Financial Planner (CFP), Financial Advisor, Financial Consultant, Financial Counselor, Financial Life Planner, Financial Planner, Investment Advisor, Portfolio Manager, Wealth Advisor, Wealth Manager

Pay and outlook

Median annual wage, May 2025
$105,070
Half earn more, half earn less
Middle half earn
$72,440 – $176,790
25th to 75th percentile
People employed, May 2025
266,800
Wage and salary jobs (OEWS)
Projected change, 2025–35
+1.4%
Growing slower than all jobs (0% to under 3.5%)
Openings a year (projected)
17,100
New jobs plus replacing people who leave
Typical education to enter
Bachelor's degree
BLS
  • All figures are for the United States as a whole. Pay varies a lot by state and city.
  • Wages are for everyone working in the occupation in May 2025, at every career stage. They are not starting salaries or figures for new graduates.
  • Growth and openings are BLS projections for 2025–35. They are estimates, not promises. Openings include jobs that open up when people retire or change occupation, not just new jobs.

What the work involves

Advise clients on financial plans using knowledge of tax and investment strategies, securities, insurance, pension plans, and real estate. Duties include assessing clients' assets, liabilities, cash flow, insurance coverage, tax status, and financial objectives. May also buy and sell financial assets for clients.

Main tasks

  • Interview clients to determine their current income, expenses, insurance coverage, tax status, financial objectives, risk tolerance, or other information needed to develop a financial plan.
  • Analyze financial information obtained from clients to determine strategies for meeting clients' financial objectives.
  • Answer clients' questions about the purposes and details of financial plans and strategies.
  • Review clients' accounts and plans regularly to determine whether life changes, economic changes, environmental concerns, or financial performance indicate a need for plan reassessment.
  • Manage client portfolios, keeping client plans up-to-date.
  • Recommend to clients strategies in cash management, insurance coverage, investment planning, or other areas to help them achieve their financial goals.
  • Recommend financial products, such as stocks, bonds, mutual funds, or insurance.
  • Implement financial planning recommendations, or refer clients to someone who can assist them with plan implementation.

Description and tasks from the O*NET® 31.0 Database.

Getting in

Typical education to enter (BLS)
Bachelor's degree
Training once hired: long-term on-the-job training
O*NET Job Zone 4
Considerable preparation
Most of these occupations require a four-year bachelor's degree, but some do not.

Interests it suits

The strongest of the six O*NET interest types for this occupation, highest first. The short glosses are ours.

  • Enterprising: leading, persuading and making business decisions
  • Conventional: organising information, records and procedures
  • Social: helping, teaching and caring for people

Fields of study that lead here

From the federal CIP–SOC crosswalk, which links 3 programmes to this occupation. A link means the programme prepares people for this kind of work. It doesn't mean the programme is required, or that it's the only route.

Business

  • Finance, General
  • Financial Planning and Services

Find colleges that fit you with our matcher: choose Business at the Major step.

Where many students take business

Ordered by the field's share of degrees awarded times undergraduate enrolment (College Scorecard), among colleges with at least 1,000 undergraduates. Online universities are included. It's a rough measure of how big the programme is. It says nothing about quality. The share counts every programme in the field, not only the ones linked to this career.

Other fields

Our college matcher doesn't offer this field as a major, so we can't suggest colleges for it here.

Family and Consumer Sciences/Human Sciences

  • Family Resource Management Studies, General

Related careers

Related occupations from the O*NET database, in its order.

← All careers

Sources

This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. CollegeMatcher has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. O*NET 31.0 Database · CC BY 4.0

Changes: we show the core tasks in the O*NET database with the highest importance ratings (up to eight, in that order), the top three O*NET interest types by score, and shortened Job Zone names. Titles, descriptions and task text are unchanged.

Wages: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. Projections, typical entry education and training: U.S. Bureau of Labor Statistics, Employment Projections 2025–35. Fields of study: NCES and BLS CIP 2020–SOC 2018 Crosswalk. All public domain. OEWS · Employment Projections · CIP–SOC crosswalk